In celebration of the 50th Anniversary of The George Alexander Foundation, we're rolling out a new visual identity. The Foundation's new logo and colour scheme reflect the Foundation's growth over the past 50 years while retaining George Alexander's recognisable signature to honour his legacy.
The 50th Anniversary edition of our new logo showcases this momentous milestone. The stylised leaf also represents George's life, interests, and beliefs, guiding the Foundation's Vision & Mission.
The oakleaf motif acknowledges George's humble beginnings. Oak trees are a native species in the south of England, where George was raised by his grandparents.
The leaf also represents George's interest in the environment which lives on through the Foundation's support of environmental education through partnerships with Earthwatch Institute and The International Specialised Skills Institute.
Above all, we hope that the oakleaf brings to mind George's idea of 'planting seeds and hoping they grow into pretty big trees' and how this concept of supporting promising students to achieve their potential underscores his Foundation's philanthropy to this day.
Keep an eye out for this edition of our new logo, which will be popping up in your social feeds for the remainder of the year.
We're also busy working on a refreshed GAF website which will launch later this year. The website will embody our new visual identity and include new features we're excited to share.
The GAF team will send the new brand assets and identity guidelines to all partner institutions. If you use or plan to use The George Alexander Foundation logo to acknowledge your scholarship or fellowship, click here to request our new brand assets.